Under the motto "Perfect Smartphone Sound for the Perfect Voice", the mobile phone manufacturer ZTE was the official sponsoring partner of the "The Voice of Germany - Live in Concert" Tour 2016/2017. The co-operation consisted of various advertising formats: TV spots, on the ground activations (LED play and audio sound), online and social media integration as well as a sweepstake for exclusive Meet & Greets with this year's talents from the popular TV format.