Seven.One Starwatch is the leading media partner for marketing music and live entertainment and is part of ProSieben Sat.1 Media SE.

Starwatch relies on strong partnerships throughout the music and live entertainment industry. Our network spans all genres and includes all players in the entertainment market. With our in-depth understanding of the industry, we develop effective campaigns that really make a difference.

Seven.One Starwatch is a major player in Germany for national media partnerships across the entire live segment. We market musicals, family entertainment formats, rock, pop, and schlager tours, sporting events, exhibitions, podcast tours, festivals, and much more. Thanks to our many years of experience, we are experts in marketing your live event.

We reach your target audience via JOYN, linear TV channels, and the social media channels of our ProSieben and Sat.1 broadcast brands and formats. Through customized marketing concepts that cover the entire marketing funnel from awareness to ticket purchase, your live experience, product, or artist will be promoted optimally and comprehensively.

In the music sector, we are the leading media partner for music labels of all genres, marketing new and established artists, as well as a wide variety of music projects. Through both traditional media and strategic music collaborations, we create an effective presence for artists and releases.

We offer customer- and project-specific media buying models, ranging from media partnerships to flat deals. Depending on the deal model, we design customized media solutions tailored to the specific needs and goals of our partners.

For selected projects, Seven.One Starwatch itself takes on the role of organizer in order to generate maximum impact on ticket sales with a cross-media campaign. Starwatch usually works very closely with co-organizers and producers.

• Comprehensive reach via JOYN, linear TV channels, and social media channels of the broadcasters and formats
• Trusted media partnerships
• Leading moving image marketer in the field of live entertainment and music

• Extensive industry network and expertise
• Cross-media campaigns across the entire marketing funnel
• Flexible business models for maximum success