Live Entertainment & Music

Seven.One Starwatch is Germany’s leading media partner in the field of live entertainment and music. We market musicals, theatre productions, family entertainment formats, rock, pop and Schlager tours, sporting events, exhibitions, festivals, music, and much more. With many years of experience, we are experts in promoting your live event.

What we do.

We reach your target audience through all platforms of the 7.1 Entertainment Group and create individual marketing concepts. Through TV, social media, podcast, and/or digital marketing, your show, product, or artist is optimally and extensively showcased through exceptional advertising staging.

We develop innovative event formats, create special experiences, bring people together, and build brands. Thanks to our many years of industry experience, we work closely and with various artists, organizers, labels, and partners.

We specialize in organizing tours and events in the filed of music, podcast, comedy, festival, and live extension of TV formats. As part of Seven.One Starwatch, our events benefit from the comprehensive media offering within the ProSiebenSat.1 Group.

We offer the complete package.

In the music sector, we manage music acts in cooperation with all major labels. We are also top media partners for all music labels in the marketing of new and established artists.

Trusting media partnerships

Leading marketer in live entertainment

Highly effective marketing across all platforms of the Seven.One Entertainment Group

Winner of several awards such as the ECHO